Mission Statement

Selina Hafner Wellness was created for the woman who feels like she’s lost herself in the chaos of life—the mom juggling everything and putting herself last, the caregiver who’s always pouring into others and never into herself, and the woman in her 50s or 60s who wants to feel strong again but doesn’t know where to start.

I’m Selina—founder, coach, mom of four, and someone who’s walked this journey personally. I’ve struggled with my weight most of my life. I spent years trying to be skinny, thinking if I just looked a certain way, I’d finally feel confident. But what I really needed was to feel strong, healthy, and in control of my life again.

I’m a first-generation college graduate. I earned my Bachelor's in Exercise Science with a minor in Nutrition and went on to complete my Master’s in Exercise Physiology. I’m also a certified personal trainer, certified nutrition coach, and a Women’s Coaching Specialist. But more than that, I’m someone who’s lived it. I’ve been where you are—and that’s why I care so deeply about where you’re going.

I didn’t start this business just to help women lose weight. I started it to create a movement—a space where women feel seen, supported, and strong. Not just in their bodies, but in their mindset, habits, and faith. I want to be the coach that helps you believe in yourself again, even if you’ve failed before. Especially if you’ve failed before.

SHW was built for the woman who:

  • Feels stuck in her own body and doesn’t know where to begin

  • Is tired of starting over again and again

  • Wants to feel confident and capable as she ages

  • Has taken care of everyone else and is finally ready to take care of herself

  • Wants support, structure, and a community that gets it

Here’s what we stand for at SHW:

  • Faith: God is at the center of this mission. Your story isn’t over—and it has purpose.

  • Grit: We do hard things here. One step at a time. Even when it’s uncomfortable.

  • Ownership: No blame. No shame. Just personal responsibility and progress.

  • Community: We rise together. You’ll never feel alone on this journey.

  • Strength Over Skinny: We chase muscle, movement, and mindset—not a number on the scale.

Selina Hafner Wellness isn’t just a coaching brand. It’s a safe place. A comeback story. A second chance. Whether you're a busy mom, a full-time worker, a woman entering a new phase of life, or someone who’s just tired of feeling stuck—I’m here to help you take your power back.

You can do this. And I’ll walk with you every step of the way.

Contact us

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